Courses/Commercial Acumen/Go-to-Market Strategy
Advanced5 lessons • 5h 40m

Go-to-Market Strategy

Launch products that win. Channel strategy, sales model design, and the sequencing of market entry.

A great product with poor go-to-market is indistinguishable from a bad product. This course teaches how to design and execute market entry. You'll learn channel economics, sales model design, and the sequencing strategies that determine whether you achieve product-market fit before running out of runway.
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Skills you'll master:
Channel StrategySales Model DesignMarket Sequencing
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⚠️ Prerequisites
  • Marketing Basics
  • Strategy Basics

Syllabus

0 of 5 lessons complete
1
Go-to-Market Frameworks
📖Reading•45m
2
Channel Economics
💻Interactive Lab•60m
3
Sales Model Design
📊Case Study•75m
4
Crossing the Chasm
📊Case Study•60m
5
Your GTM Strategy
👥Peer Review•90m