Courses/Commercial Acumen/Marketing Essentials
Intermediate6 lessons • 4h 40m

Marketing Essentials

Reach customers effectively. Market research, positioning, and the marketing mix.

Marketing is more than promotion. This course covers the fundamentals: market research, segmentation, targeting, positioning, and the 4 Ps.
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Skills you'll master:
Market ResearchSTPMarketing MixCustomer Acquisition
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⚠️ Prerequisites

Syllabus

0 of 6 lessons complete
1
What is Marketing?
📖Reading•30m
2
Market Research Methods
🎬Video•40m
3
Segmentation and Targeting
💻Interactive Lab•45m
4
Positioning Your Product
📊Case Study•50m
5
The Marketing Mix
📖Reading•40m
6
Your Marketing Plan
👥Peer Review•75m