Courses/Commercial Acumen/Customer Economics
Intermediate6 lessons • 4h 20m

Customer Economics

Understand customer value. CAC, LTV, and the metrics that drive sustainable growth.

Not all customers are equally valuable. This course teaches the metrics that matter: customer acquisition cost, lifetime value, and the economics of retention.
Your Progress0%
Skills you'll master:
CAC AnalysisLTV CalculationRetention MetricsGrowth Economics
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Choose a lesson from the syllabus on the right to view its content.

⚠️ Prerequisites

Syllabus

0 of 6 lessons complete
1
Customer Acquisition Cost
📖Reading•35m
2
Customer Lifetime Value
💻Interactive Lab•45m
3
The LTV/CAC Ratio
🎬Video•35m
4
Retention and Churn
💻Interactive Lab•45m
5
Case: Subscription Business Economics
📊Case Study•50m
6
Your Customer Analysis
👥Peer Review•50m